Graphic Designer
Branding
Design System
2015
Steiner rebranding: Taking the lead together
Steiner, the Swiss developer and entrepreneur, underwent significant transformations: A new focus on its core business and an acquisition by an Indian investor had a major impact on Steiner. In response to these pivotal events, Steiner's leadership and workforce opted to explore for a new identity, and they succeeded in finding one with «Let's get ahead together» a shared commitment to progress and collaboration.
Graphic Designer
Branding
Design System
2015
Steiner rebranding: Taking the lead together
Steiner, the Swiss developer and entrepreneur, underwent significant transformations: A new focus on its core business and an acquisition by an Indian investor had a major impact on Steiner. In response to these pivotal events, Steiner's leadership and workforce opted to explore for a new identity, and they succeeded in finding one with «Let's get ahead together» a shared commitment to progress and collaboration.
Graphic Designer
Branding
Design System
2015
Steiner rebranding: Taking the lead together
Steiner, the Swiss developer and entrepreneur, underwent significant transformations: A new focus on its core business and an acquisition by an Indian investor had a major impact on Steiner. In response to these pivotal events, Steiner's leadership and workforce opted to explore for a new identity, and they succeeded in finding one with «Let's get ahead together» a shared commitment to progress and collaboration.
Graphic Designer
Branding
Design System
2015
Steiner rebranding: Taking the lead together
Steiner, the Swiss developer and entrepreneur, underwent significant transformations: A new focus on its core business and an acquisition by an Indian investor had a major impact on Steiner. In response to these pivotal events, Steiner's leadership and workforce opted to explore for a new identity, and they succeeded in finding one with «Let's get ahead together» a shared commitment to progress and collaboration.
Challenge
A participatory approach enabled employees, the management, and the Indian owners to collaboratively influence the development of the new brand strategy. Additionally, the perspectives and positioning of the brand were assessed through surveys conducted with customers and market insights gathered from experts. In my role as a Designer I created the new brand platform, and supervised the implementation of all elements. From classic brochures, websites and intranet to the walls that surround the construction sites.
Challenge
A participatory approach enabled employees, the management, and the Indian owners to collaboratively influence the development of the new brand strategy. Additionally, the perspectives and positioning of the brand were assessed through surveys conducted with customers and market insights gathered from experts. In my role as a Designer I created the new brand platform, and supervised the implementation of all elements. From classic brochures, websites and intranet to the walls that surround the construction sites.
Challenge
A participatory approach enabled employees, the management, and the Indian owners to collaboratively influence the development of the new brand strategy. Additionally, the perspectives and positioning of the brand were assessed through surveys conducted with customers and market insights gathered from experts. In my role as a Designer I created the new brand platform, and supervised the implementation of all elements. From classic brochures, websites and intranet to the walls that surround the construction sites.
Challenge
A participatory approach enabled employees, the management, and the Indian owners to collaboratively influence the development of the new brand strategy. Additionally, the perspectives and positioning of the brand were assessed through surveys conducted with customers and market insights gathered from experts. In my role as a Designer I created the new brand platform, and supervised the implementation of all elements. From classic brochures, websites and intranet to the walls that surround the construction sites.
Insight
A robust design system
The robust brand platform enables versatile use without losing its heritage. Clear guidelines and templates grant a consistent brand experience in printed and digital products.
Keep the classic logo
The over 70 years old iconic and constructive Swiss logo was just slightly adapted to fit digital needs.
New element: The ribbon
A new design element, called the ribbon, was introduced to visualize the connections between the different contractors.
Swiss typography
The font reflects the constructive approach of the business and is contrasted with an emotional colour palette which has become a key differentiator in the market to the competitors.
Insight
A robust design system
The robust brand platform enables versatile use without losing its heritage. Clear guidelines and templates grant a consistent brand experience in printed and digital products.
Keep the classic logo
The over 70 years old iconic and constructive Swiss logo was just slightly adapted to fit digital needs.
New element: The ribbon
A new design element, called the ribbon, was introduced to visualize the connections between the different contractors.
Swiss typography
The font reflects the constructive approach of the business and is contrasted with an emotional colour palette which has become a key differentiator in the market to the competitors.
Insight
A robust design system
The robust brand platform enables versatile use without losing its heritage. Clear guidelines and templates grant a consistent brand experience in printed and digital products.
Keep the classic logo
The over 70 years old iconic and constructive Swiss logo was just slightly adapted to fit digital needs.
New element: The ribbon
A new design element, called the ribbon, was introduced to visualize the connections between the different contractors.
Swiss typography
The font reflects the constructive approach of the business and is contrasted with an emotional colour palette which has become a key differentiator in the market to the competitors.
Insight
A robust design system
The robust brand platform enables versatile use without losing its heritage. Clear guidelines and templates grant a consistent brand experience in printed and digital products.
Keep the classic logo
The over 70 years old iconic and constructive Swiss logo was just slightly adapted to fit digital needs.
New element: The ribbon
A new design element, called the ribbon, was introduced to visualize the connections between the different contractors.
Swiss typography
The font reflects the constructive approach of the business and is contrasted with an emotional colour palette which has become a key differentiator in the market to the competitors.
Solution
The fresh visual identity of the brand, which stands out in this traditionally conservative industry, draws inspiration from the ribbon metaphor. This metaphor signifies the creation of innovation by blending competences, experiences, and personalities through collaborative partnerships. It serves as a symbol of the company's ambitious pursuit of a leadership position, underscores its fresh start in a new era, while building a bridge to the company's 100-year heritage.
Solution
The fresh visual identity of the brand, which stands out in this traditionally conservative industry, draws inspiration from the ribbon metaphor. This metaphor signifies the creation of innovation by blending competences, experiences, and personalities through collaborative partnerships. It serves as a symbol of the company's ambitious pursuit of a leadership position, underscores its fresh start in a new era, while building a bridge to the company's 100-year heritage.
Solution
The fresh visual identity of the brand, which stands out in this traditionally conservative industry, draws inspiration from the ribbon metaphor. This metaphor signifies the creation of innovation by blending competences, experiences, and personalities through collaborative partnerships. It serves as a symbol of the company's ambitious pursuit of a leadership position, underscores its fresh start in a new era, while building a bridge to the company's 100-year heritage.
Solution
The fresh visual identity of the brand, which stands out in this traditionally conservative industry, draws inspiration from the ribbon metaphor. This metaphor signifies the creation of innovation by blending competences, experiences, and personalities through collaborative partnerships. It serves as a symbol of the company's ambitious pursuit of a leadership position, underscores its fresh start in a new era, while building a bridge to the company's 100-year heritage.
Learnings
An employer-centric corporate behavior program not only encourages staff to embody the new identity but also promotes stability within the teams. Through consistent implementation of the bold new look and feel across all touchpoints, the brand establishes a clear profile and presence. After two years of close collaboration with the client and many projects the new brand has shown its strength internally and externally.
Learnings
An employer-centric corporate behavior program not only encourages staff to embody the new identity but also promotes stability within the teams. Through consistent implementation of the bold new look and feel across all touchpoints, the brand establishes a clear profile and presence. After two years of close collaboration with the client and many projects the new brand has shown its strength internally and externally.
Learnings
An employer-centric corporate behavior program not only encourages staff to embody the new identity but also promotes stability within the teams. Through consistent implementation of the bold new look and feel across all touchpoints, the brand establishes a clear profile and presence. After two years of close collaboration with the client and many projects the new brand has shown its strength internally and externally.
Learnings
An employer-centric corporate behavior program not only encourages staff to embody the new identity but also promotes stability within the teams. Through consistent implementation of the bold new look and feel across all touchpoints, the brand establishes a clear profile and presence. After two years of close collaboration with the client and many projects the new brand has shown its strength internally and externally.
