Senior UX Designer
Digitec Galaxus
e-Commerce
2017 – 2023
Digitec Galaxus — UX for the largest online shop in Switzerland
The two online shops digitec and Galaxus together form the largest e-commerce platform in Switzerland. Digitec specializes in all digital products, while Galaxus complements the product range from doormats over jogging shoes all the way to laptops. With the help of editorial content, extensive product specifications and an active community, we have continuously pursued the goal of helping customers make an informed purchasing decision. In my six years as Senior User Experience Designer, I was part of the product development in seven engineering teams and assured the quality, improvement and scaling of the product.
Senior UX Designer
Digitec Galaxus
e-Commerce
2017 – 2023
Digitec Galaxus — UX for the largest online shop in Switzerland
The two online shops digitec and Galaxus together form the largest e-commerce platform in Switzerland. Digitec specializes in all digital products, while Galaxus complements the product range from doormats over jogging shoes all the way to laptops. With the help of editorial content, extensive product specifications and an active community, we have continuously pursued the goal of helping customers make an informed purchasing decision. In my six years as Senior User Experience Designer, I was part of the product development in seven engineering teams and assured the quality, improvement and scaling of the product.
Senior UX Designer
Digitec Galaxus
e-Commerce
2017 – 2023
Digitec Galaxus — UX for the largest online shop in Switzerland
The two online shops digitec and Galaxus together form the largest e-commerce platform in Switzerland. Digitec specializes in all digital products, while Galaxus complements the product range from doormats over jogging shoes all the way to laptops. With the help of editorial content, extensive product specifications and an active community, we have continuously pursued the goal of helping customers make an informed purchasing decision. In my six years as Senior User Experience Designer, I was part of the product development in seven engineering teams and assured the quality, improvement and scaling of the product.
Senior UX Designer
Digitec Galaxus
e-Commerce
2017 – 2023
Digitec Galaxus — UX for the largest online shop in Switzerland
The two online shops digitec and Galaxus together form the largest e-commerce platform in Switzerland. Digitec specializes in all digital products, while Galaxus complements the product range from doormats over jogging shoes all the way to laptops. With the help of editorial content, extensive product specifications and an active community, we have continuously pursued the goal of helping customers make an informed purchasing decision. In my six years as Senior User Experience Designer, I was part of the product development in seven engineering teams and assured the quality, improvement and scaling of the product.
Challenge
The two brands and their broad product palette require a robust design system that is both flexible and can be continuously scaled and adapted to new requirements. New requirements and the growth of the company required continuous adaptation of the design processes and methods in order to guarantee high design quality output. As a UX Designer, I supported the entire development process within cross-functional teams. From concept, design and testing through to final implementation.
Challenge
The two brands and their broad product palette require a robust design system that is both flexible and can be continuously scaled and adapted to new requirements. New requirements and the growth of the company required continuous adaptation of the design processes and methods in order to guarantee high design quality output. As a UX Designer, I supported the entire development process within cross-functional teams. From concept, design and testing through to final implementation.
Challenge
The two brands and their broad product palette require a robust design system that is both flexible and can be continuously scaled and adapted to new requirements. New requirements and the growth of the company required continuous adaptation of the design processes and methods in order to guarantee high design quality output. As a UX Designer, I supported the entire development process within cross-functional teams. From concept, design and testing through to final implementation.
Challenge
The two brands and their broad product palette require a robust design system that is both flexible and can be continuously scaled and adapted to new requirements. New requirements and the growth of the company required continuous adaptation of the design processes and methods in order to guarantee high design quality output. As a UX Designer, I supported the entire development process within cross-functional teams. From concept, design and testing through to final implementation.
Insight
You got mail…
More than 200'000 e-mails land in customers' inboxes every day. From transactional order confirmations to personalized newsletters. Over 200 different e-mail types in five languages are generated and delivered.
E-mail framework
Development of a modular style guide and framework that enables the team to create their own emails.
Tracking and metrics
All e-mails are tracked and the most relevant KPIs are measured and communicated to the teams for quick adaptation.
Less customer service enquiries
Good e-mails leave no questions unanswered. By revising the structure and content, the contact rate in customer service decreased.
Insight
You got mail…
More than 200'000 e-mails land in customers' inboxes every day. From transactional order confirmations to personalized newsletters. Over 200 different e-mail types in five languages are generated and delivered.
E-mail framework
Development of a modular style guide and framework that enables the team to create their own emails.
Tracking and metrics
All e-mails are tracked and the most relevant KPIs are measured and communicated to the teams for quick adaptation.
Less customer service enquiries
Good e-mails leave no questions unanswered. By revising the structure and content, the contact rate in customer service decreased.
Insight
You got mail…
More than 200'000 e-mails land in customers' inboxes every day. From transactional order confirmations to personalized newsletters. Over 200 different e-mail types in five languages are generated and delivered.
E-mail framework
Development of a modular style guide and framework that enables the team to create their own emails.
Tracking and metrics
All e-mails are tracked and the most relevant KPIs are measured and communicated to the teams for quick adaptation.
Less customer service enquiries
Good e-mails leave no questions unanswered. By revising the structure and content, the contact rate in customer service decreased.
Insight
You got mail…
More than 200'000 e-mails land in customers' inboxes every day. From transactional order confirmations to personalized newsletters. Over 200 different e-mail types in five languages are generated and delivered.
E-mail framework
Development of a modular style guide and framework that enables the team to create their own emails.
Tracking and metrics
All e-mails are tracked and the most relevant KPIs are measured and communicated to the teams for quick adaptation.
Less customer service enquiries
Good e-mails leave no questions unanswered. By revising the structure and content, the contact rate in customer service decreased.
Pictures: Thomas Kunz
Pictures: Thomas Kunz
Pictures: Thomas Kunz
Pictures: Thomas Kunz
Solution
Product teams want to do a good job. This is usually possible if they are empowered to work autonomously and with clearly defined responsibilities. Flat hierarchies and access to all relevant information help them to formulate the right decisions based on data. We have continuously expanded user research, anchored it in the development process and were able to launch the new design system a year ago. Clear hypotheses and achievable KPIs help to measurably improve the user experience and foster team collaboration.
Solution
Product teams want to do a good job. This is usually possible if they are empowered to work autonomously and with clearly defined responsibilities. Flat hierarchies and access to all relevant information help them to formulate the right decisions based on data. We have continuously expanded user research, anchored it in the development process and were able to launch the new design system a year ago. Clear hypotheses and achievable KPIs help to measurably improve the user experience and foster team collaboration.
Solution
Product teams want to do a good job. This is usually possible if they are empowered to work autonomously and with clearly defined responsibilities. Flat hierarchies and access to all relevant information help them to formulate the right decisions based on data. We have continuously expanded user research, anchored it in the development process and were able to launch the new design system a year ago. Clear hypotheses and achievable KPIs help to measurably improve the user experience and foster team collaboration.
Solution
Product teams want to do a good job. This is usually possible if they are empowered to work autonomously and with clearly defined responsibilities. Flat hierarchies and access to all relevant information help them to formulate the right decisions based on data. We have continuously expanded user research, anchored it in the development process and were able to launch the new design system a year ago. Clear hypotheses and achievable KPIs help to measurably improve the user experience and foster team collaboration.
Insight
Show every product from its best side
For products to be purchased online, they need to be presented properly. With over 6 million products, this is no easy task.
Dynamic product page
The product page dynamically displays the most relevant information and organizes it hierarchically on the page.
Price history
With the price history, we provide insight into price fluctuations and reduce the potential for frustration.
Real reviews
Real reviews from customers also help to eliminate the last questions and uncertainties.
Insight
Show every product from its best side
For products to be purchased online, they need to be presented properly. With over 6 million products, this is no easy task.
Dynamic product page
The product page dynamically displays the most relevant information and organizes it hierarchically on the page.
Price history
With the price history, we provide insight into price fluctuations and reduce the potential for frustration.
Real reviews
Real reviews from customers also help to eliminate the last questions and uncertainties.
Insight
Show every product from its best side
For products to be purchased online, they need to be presented properly. With over 6 million products, this is no easy task.
Dynamic product page
The product page dynamically displays the most relevant information and organizes it hierarchically on the page.
Price history
With the price history, we provide insight into price fluctuations and reduce the potential for frustration.
Real reviews
Real reviews from customers also help to eliminate the last questions and uncertainties.
Insight
Show every product from its best side
For products to be purchased online, they need to be presented properly. With over 6 million products, this is no easy task.
Dynamic product page
The product page dynamically displays the most relevant information and organizes it hierarchically on the page.
Price history
With the price history, we provide insight into price fluctuations and reduce the potential for frustration.
Real reviews
Real reviews from customers also help to eliminate the last questions and uncertainties.
Learnings
High demands of customers and the increasing complexity of payment, delivery and returns processes will not diminish in the future. Change is the only constant. Understanding current user needs and anticipating future trends at an early stage can help, but having the courage to make mistakes is the best way to respond.
Learnings
High demands of customers and the increasing complexity of payment, delivery and returns processes will not diminish in the future. Change is the only constant. Understanding current user needs and anticipating future trends at an early stage can help, but having the courage to make mistakes is the best way to respond.
Learnings
High demands of customers and the increasing complexity of payment, delivery and returns processes will not diminish in the future. Change is the only constant. Understanding current user needs and anticipating future trends at an early stage can help, but having the courage to make mistakes is the best way to respond.
Learnings
High demands of customers and the increasing complexity of payment, delivery and returns processes will not diminish in the future. Change is the only constant. Understanding current user needs and anticipating future trends at an early stage can help, but having the courage to make mistakes is the best way to respond.