Hyper Island
User Research
Prototype
2016
A case study for the future ride share
What does the future look like in terms of mobility and ride sharing? We created Crewser, a digital app that allows people to rideshare by matching them based on common interests. We believe that Crewser can not only provide an economical riding alternative but also caters meaningful experiences by connecting people based on their interests.
Hyper Island
User Research
Prototype
2016
A case study for the future ride share
What does the future look like in terms of mobility and ride sharing? We created Crewser, a digital app that allows people to rideshare by matching them based on common interests. We believe that Crewser can not only provide an economical riding alternative but also caters meaningful experiences by connecting people based on their interests.
Hyper Island
User Research
Prototype
2016
A case study for the future ride share
What does the future look like in terms of mobility and ride sharing? We created Crewser, a digital app that allows people to rideshare by matching them based on common interests. We believe that Crewser can not only provide an economical riding alternative but also caters meaningful experiences by connecting people based on their interests.
Hyper Island
User Research
Prototype
2016
A case study for the future ride share
What does the future look like in terms of mobility and ride sharing? We created Crewser, a digital app that allows people to rideshare by matching them based on common interests. We believe that Crewser can not only provide an economical riding alternative but also caters meaningful experiences by connecting people based on their interests.
Challenge
Our motivation was to bring together the increasing number of people who don’t own cars, and have no intention to do so. User research revealed the underlying problem why people don’t use P2P ride sharing options: Lack of trust in the driver and process insecurity.
Challenge
Our motivation was to bring together the increasing number of people who don’t own cars, and have no intention to do so. User research revealed the underlying problem why people don’t use P2P ride sharing options: Lack of trust in the driver and process insecurity.
Challenge
Our motivation was to bring together the increasing number of people who don’t own cars, and have no intention to do so. User research revealed the underlying problem why people don’t use P2P ride sharing options: Lack of trust in the driver and process insecurity.
Challenge
Our motivation was to bring together the increasing number of people who don’t own cars, and have no intention to do so. User research revealed the underlying problem why people don’t use P2P ride sharing options: Lack of trust in the driver and process insecurity.
«Process insecurity is the biggest issue in P2P sharing.»
Expert Interview, Switzerland
«Process insecurity is the biggest issue in P2P sharing.»
Expert Interview, Switzerland
«Process insecurity is the biggest issue in P2P sharing.»
Expert Interview, Switzerland
«Process insecurity is the biggest issue in P2P sharing.»
Expert Interview, Switzerland
«I only share a car with a person I know directly or indirectly.»
Expert Interview, Denmark
«I only share a car with a person I know directly or indirectly.»
Expert Interview, Denmark
«I only share a car with a person I know directly or indirectly.»
Expert Interview, Denmark
«I only share a car with a person I know directly or indirectly.»
Expert Interview, Denmark
«I need to trust the driver, they have to be confident drivers.»
User Interview, United Kingdom
«I need to trust the driver, they have to be confident drivers.»
User Interview, United Kingdom
«I need to trust the driver, they have to be confident drivers.»
User Interview, United Kingdom
«I need to trust the driver, they have to be confident drivers.»
User Interview, United Kingdom
«I drive anyway and when I can talk to someone it's even better.»
User Interview, Denmark
«I drive anyway and when I can talk to someone it's even better.»
User Interview, Denmark
«I drive anyway and when I can talk to someone it's even better.»
User Interview, Denmark
«I drive anyway and when I can talk to someone it's even better.»
User Interview, Denmark
Solution
It was clear to us that the drivers of engagement with peer-to-peer sharing goes beyond functional reasons. Connecting with others over similar interests brings up an emotional dimension to the riding experience and creates trust and social proof. This finding guided the value proposition behind the execution which consisted of enabling people with similar interests to connect whilst riding together, allowing them to experience P2P riding at its fullest.
Solution
It was clear to us that the drivers of engagement with peer-to-peer sharing goes beyond functional reasons. Connecting with others over similar interests brings up an emotional dimension to the riding experience and creates trust and social proof. This finding guided the value proposition behind the execution which consisted of enabling people with similar interests to connect whilst riding together, allowing them to experience P2P riding at its fullest.
Solution
It was clear to us that the drivers of engagement with peer-to-peer sharing goes beyond functional reasons. Connecting with others over similar interests brings up an emotional dimension to the riding experience and creates trust and social proof. This finding guided the value proposition behind the execution which consisted of enabling people with similar interests to connect whilst riding together, allowing them to experience P2P riding at its fullest.
Solution
It was clear to us that the drivers of engagement with peer-to-peer sharing goes beyond functional reasons. Connecting with others over similar interests brings up an emotional dimension to the riding experience and creates trust and social proof. This finding guided the value proposition behind the execution which consisted of enabling people with similar interests to connect whilst riding together, allowing them to experience P2P riding at its fullest.
Insight
The problems of ride sharing
From an economic point of view, ride sharing is a reasonable alternative. However, the hurdles to convincing users to use an ride sharing service are challenging.
Create trust
The Sharing Economy only works if users are willing to give access, but in order to do that participants have to be trustworthy. If it works, the successful interaction produces long-lasting bonds.
Cars are special
Sharing limited space in a car can be challenging and limit meaningful interactions between the driver and passenger.
Having a common destination
Traveling together to a destination, such as a football match, increases safety and can make it easier to match participants.
Insight
The problems of ride sharing
From an economic point of view, ride sharing is a reasonable alternative. However, the hurdles to convincing users to use an ride sharing service are challenging.
Create trust
The Sharing Economy only works if users are willing to give access, but in order to do that participants have to be trustworthy. If it works, the successful interaction produces long-lasting bonds.
Cars are special
Sharing limited space in a car can be challenging and limit meaningful interactions between the driver and passenger.
Having a common destination
Traveling together to a destination, such as a football match, increases safety and can make it easier to match participants.
Insight
The problems of ride sharing
From an economic point of view, ride sharing is a reasonable alternative. However, the hurdles to convincing users to use an ride sharing service are challenging.
Create trust
The Sharing Economy only works if users are willing to give access, but in order to do that participants have to be trustworthy. If it works, the successful interaction produces long-lasting bonds.
Cars are special
Sharing limited space in a car can be challenging and limit meaningful interactions between the driver and passenger.
Having a common destination
Traveling together to a destination, such as a football match, increases safety and can make it easier to match participants.
Insight
The problems of ride sharing
From an economic point of view, ride sharing is a reasonable alternative. However, the hurdles to convincing users to use an ride sharing service are challenging.
Create trust
The Sharing Economy only works if users are willing to give access, but in order to do that participants have to be trustworthy. If it works, the successful interaction produces long-lasting bonds.
Cars are special
Sharing limited space in a car can be challenging and limit meaningful interactions between the driver and passenger.
Having a common destination
Traveling together to a destination, such as a football match, increases safety and can make it easier to match participants.
Learnings
We started focusing on commutes people do in their daily lives, such as going to work, or going to gym, etc. because that is where they seemed to currently use their cars, and where the competitors focus is, but as we dig further in our research, it became apparent to us that the reasons why people commute and rideshare go beyond functionality.
Learnings
We started focusing on commutes people do in their daily lives, such as going to work, or going to gym, etc. because that is where they seemed to currently use their cars, and where the competitors focus is, but as we dig further in our research, it became apparent to us that the reasons why people commute and rideshare go beyond functionality.
Learnings
We started focusing on commutes people do in their daily lives, such as going to work, or going to gym, etc. because that is where they seemed to currently use their cars, and where the competitors focus is, but as we dig further in our research, it became apparent to us that the reasons why people commute and rideshare go beyond functionality.
Learnings
We started focusing on commutes people do in their daily lives, such as going to work, or going to gym, etc. because that is where they seemed to currently use their cars, and where the competitors focus is, but as we dig further in our research, it became apparent to us that the reasons why people commute and rideshare go beyond functionality.